The We Love Green association, led by influencer and trend scout Marie Sabot, launched its first “eco-designed” music festival in 2011, in Bois de Vincennes on the eastern edge of Paris. Catering, stage design, production, waste management (1.2 tonnes of compost in 2018): the entire festival is designed to be eco- and environment-friendly. Through its five programmes: Think Tank, responsible catering (800 meals re-delivered to Restos du Cœur & Emmaüs charities), eco-designed stage sets, eco-friendly production and incubator for start-ups in social innovation, We Love Green raises awareness of sustainable development among the general public, young people and influencers.
The 2017 festival welcomed around 60,000 visitors, who came to listen to music (performers such as Camille, Amadou & Mariam), as well as a number of well-known guest speakers in the Think Tank area, including two Nobel Laureates, Muhammad Yunus, the inventor of microcredit, and the Indian environmentalist Vandana Shiva. The Think Tank themes included social business, transition towns/cities, slow fashion, vegan food, protection of refugees.
In 2018, 74,000 festivalgoers (including over 2,000 children and 15,000 young people) gathered to enjoy the activities put on by the organisers – an increase of almost 30% on the previous year. The 7th year was a record-breaker, with more performing artists (80) including high-profile names such as Björk, Charlotte Gainsbourg, Jamie XX and Orelsan, more stages and almost 50 start-ups and NGOs on the Think Tank stage featuring some bold and creative guest speakers. Find a full round-up of the 2018 festival here.
Role of the ENGIE Foundation
In 2017, the ENGIE Foundation awarded the festival a three-year grant. This is a major partnership, given that the Foundation is involved with all the eco-friendly programmes run by the festival, which now has its permanent base in the Bois de Vincennes.